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OUR INSIGHT


What No One Wants Us to Talk About: Cognitive Conditioning
This is where we have arrived: at a system capable of steering perceptions, preferences and judgements while leaving intact our most precious feeling of all—the feeling that we are free. Our freedom of choice has not been taken away. It has been handed back to us already furnished. It is a more efficient form of domination than any kind of censorship, because censorship produces dissent, while this produces acceptance.

Ugo Piazza
9 hours ago


Beyond Profiling: A Different Digital Model
In a digital ecosystem that constantly collects, profiles and monetises our data, can people regain control of their identities? European Technology Ethics proposes an alternative model based on data sovereignty, the inviolability of the mind, and transparent, ethical technology that does not manipulate its users. Ugo Piazza, President and Founder, and Eugenio Iorio, Ethics Lead and Technology Architect, explain their vision.

Ugo Piazza
Aug 26


If It's Free, You're the Price: The Real Cost of Online Services
Every day we use free apps, social networks, and digital services without asking who actually pays for them. The answer is simple: often, we do—through our personal data. Behind the promise of free access lies a profiling system that turns our behaviors, preferences, and habits into economic value. Understanding these mechanisms is the first step toward protecting your online privacy.

Ugo Piazza
Jun 22


Are We Using Social Media, or Are They Using Us?
Every click leaves a trace, every interaction feeds a profile, and every piece of data helps determine what we will see tomorrow. In the age of social media, the real product is not what we buy, but our attention and perception. A journey through profiling, algorithms, and social models that influence—often invisibly—our everyday choices.

Ugo Piazza
Jun 17


From the Factory to the Algorithm: Catholic Social Teaching Confronts the "New Things" of History
From Rerum Novarum to artificial intelligence, Catholic Social Teaching continues to engage with the great transformations of history. With Magnifica Humanitas, Leo XIV brings Christian reflection into the age of algorithms, reaffirming an essential principle: progress is authentic only when it safeguards the dignity, freedom, and responsibility of the human person.

Salvatore Tomaselli
Jun 8


Virtual Humanism
Contemporary reality is no longer defined solely by what happens, but by what is made visible, narrated, and perceived as true. In an age dominated by algorithms, platforms, and information flows, the collective imagination becomes a force capable of shaping our perception of reality. An analysis of the Noosphere, the power of narratives, and the new mechanisms of mass conditioning in the digital age.

Ugo Piazza
Jun 8


The Algorithm as an Ontological Device in Opposition to Subjectivity
Algorithms do more than organize information: they influence what we see, what we consider relevant, and even what we believe to be true. In a digital ecosystem governed by visibility, the risk is not censorship but the marginalization of voices that fall outside the dominant narrative. A reflection on the relationship between individual consciousness, the collective imagination, and the algorithmic Noosphere.

Ugo Piazza
Jun 8


Even Artificial Intelligence Has Its Own Religion: Crustafarianism
Is artificial intelligence becoming something more than a tool? Between Vatican documents, social networks populated by artificial agents, and emerging forms of digital spirituality, a crucial question arises: are we witnessing the birth of new forms of moral and religious delegation to algorithms? This analysis explores the boundaries between technology, consciousness, identity, and meaning in the age of AI.

Eugenio Iorio
Jun 5


When Reality Becomes an Algorithm
We live in the age of algorithmic decision-making, where artificial intelligence, data, and predictive governance are reshaping the relationship between technology, power, and society. A reflection on the Technological Republic paradigm and its implications for humanity's future.

Eugenio Iorio
May 31


The Social Media Revolution Europe Needs
I social media hanno trasformato il modo in cui comunichiamo, ma hanno anche contribuito a creare modelli basati su confronto continuo, visibilità e ricerca dell’attenzione. Questo articolo riflette sui limiti delle piattaforme attuali e sulla possibilità di immaginare un nuovo social europeo: uno spazio fondato su identità autentiche, informazioni affidabili e relazioni più significative, capace di mettere le persone al centro anziché trattarle come semplici dati.

Ugo Piazza
May 31


Strategic Strabismus and Family Governance in Business
A family business is far more than an economic organization: it is a system in which family, business, and wealth continuously influence one another. In this article, we explore the value of holistic vision, strategic strabismus, and family citizenship in building resilient, innovative enterprises capable of thriving over the long term.

Salvatore Tomaselli
May 31
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